вЂњWe saw VSCO being used in unprecedented ways,вЂќ he says, вЂњand we wanted to ignite that playfulness and originality.вЂќ According to the company, GIFs will be visible on VSCO user profiles when shared back to the main app through DSCO.Д¬EO Joel Flory says the expansion is about broadening how the VSCO community can express itself. Once created, the GIFs can be shared all over the web, including to top platforms like Facebook, Twitter, Tumblr and Instagram, but theyвЂ™ll mainlyВ be published toВ VSCO itself вЂ“ a feature that could impact the vibe the photography communityВ has today. The other partners will be added in time, the company tells us. Users will beВ able to choose from a selection of VSCOвЂ™s popular presets as well as those developed exclusively for DSCO from partners including MTV,В Opening Ceremony, The Infatuation, LACMA, Shake Shack, Yours Truly, Hypebeast, Yourstruly and more.ДЄt launch, however, there are 5 presets available, with the first branded preset from MTV. That means the new DSCO app can tap into the existing user base to grow its footprint among proвЂ™s and other serious shutterbugs who are already heavy users of the flagship app, while also attracting a mainstream user base thanks to its simple GIFВ creation and sharingВ tools.ДЄt launch, the DSCO app (pronounced вЂњdiscoвЂќ) includes an easy-to-use interface for shooting, editing and sharing GIFs and a handful of presets and not much more. VSCO is knownВ as a creative platform where photographers share more high-quality work but donвЂ™t compete for likes and comments. The app also has a more elegant and refined look-and-feel, similar to the companyвЂ™s main app, VSCO and one-screen user interface that takes you right to the viewfinder.Д«ut VSCOвЂ™s competitive advantage and potential differentiator is really its community. It also shootsВ MP4 video, then turns that into a GIF. DSCO allows for 2.5 seconds of recording. For instance, InstagramвЂ™s Boomerang produces 1-second loops comprised of a burst of photos. There are a fewВ differences between DSCOвЂ™s appВ and those from others, in terms of how the GIFs are created. Other apps in the space include Phhhoto (an inspiration for Boomerang) Giphy, which has both GIF-sharing and GIF creation tools vhoto GifLab Giffiti В and others. Instagram, for example, just launched Boomerang which lets users create GIF-like video loops. The app is now one of several GIF-making utilities on the market, as a number of companies are seeking to take advantageВ of the popular format to grow their own user bases. DSCO, as the just-launchedВ spin-off is called, takes advantage of VSCOвЂ™s imaging technology to allow users to createВ short, looping GIF images which can be shared to VSCOвЂ™s user profiles as well as to other platforms, like Facebook, Twitter, Tumblr and Instagram. VSCO, one of the few apps to give FacebookвЂ™s Instagram solid competition with aВ photo editing application aimed at more serious mobile photographers, is today releasing its next new creation.

Vsco image quality